http://www.marketingprofs.com Marketing Resources for Marketing Professionals en-us Copyright 2000-2009 MarketingProfs, LLC http://www.marketingprofs.com/charts/2009/3194/gen-y-women-viewed-by-gen-x-as-trendsetters Gen-Y women have emerged as a distinct and influential consumer demographic, and they wield significant brand influence over older Gen-X women, according to a study conducted by Radar Research for Sugar Inc. Fri, 20 Nov 2009 19:15:00 GMT http://www.marketingprofs.com/charts/2009/3194/gen-y-women-viewed-by-gen-x-as-trendsetters http://www.marketingprofs.com/short-articles/1510/vars-be-yourselves A value-added reseller's identity is not just about the vendors it keeps. In a tough economy and an ever-changing business environment, smart solution providers are working hard to promote their own brand, apart from their vendor affiliations. "In the past, many VARs stressed their own vendor certifications first and foremost ... Fri, 20 Nov 2009 18:00:00 GMT http://www.marketingprofs.com/short-articles/1510/vars-be-yourselves http://www.marketingprofs.com/charts/2009/3193/moms-sacrifice-own-purchases-for-familys-sake As mothers carefully budget for their families, they are sacrificing purchases that are for their own use in order to ensure their families get what they need, according to a study by the Marketing to Moms Coalition. Fri, 20 Nov 2009 17:15:00 GMT http://www.marketingprofs.com/charts/2009/3193/moms-sacrifice-own-purchases-for-familys-sake http://www.marketingprofs.com/short-articles/1436/you-spent-how-much-on-lunch Prices on the lunch menu at Maloney & Porcelli are typical of restaurants in its segment: You can start with appetizers like the $14 tuna-and-avocado tartare or the $20 crab cake; a mixed-green salad goes for $10: and one of the eatery's signature filet mignons will cost at least $39. As ... Fri, 20 Nov 2009 16:30:00 GMT http://www.marketingprofs.com/short-articles/1436/you-spent-how-much-on-lunch http://www.marketingprofs.com/short-articles/1530/somebodys-watching-me In March 2008, Amber Duick began receiving email messages from a criminal fugitive who identified himself as Sebastian Fowler. "Amber, mate!" read one missive. "Coming 2 Los Angeles. Gonna lay low at your place for a bit till it all blows over." Over the course of five days, he advised ... Fri, 20 Nov 2009 15:00:00 GMT http://www.marketingprofs.com/short-articles/1530/somebodys-watching-me http://www.marketingprofs.com/charts/2009/3192/us-consumers-unprepared-for-rainy-day Half of all US consumers would struggle if they had to meet an unexpected expense, and many lack the resources to meet an unexpected financial crisis, like sudden car or home repairs, or minor health-related expenses, according to a TNS Global survey Thu, 19 Nov 2009 19:15:00 GMT http://www.marketingprofs.com/charts/2009/3192/us-consumers-unprepared-for-rainy-day http://www.marketingprofs.com/charts/2009/3191/weaker-online-holiday-spending-expected Despite a gradually improving economy, consumers plan to spend less and save more this holiday season, according to Nielsen's annual holiday retail survey. Some 42% of consumers plan to spend less this year on holiday gifts than last year; only 4% say they will spend more. Thu, 19 Nov 2009 18:15:00 GMT http://www.marketingprofs.com/charts/2009/3191/weaker-online-holiday-spending-expected http://www.marketingprofs.com/short-articles/1504/so-hot-youre-cool-so-cool-youre-hot "A hot brand ends up in one of two different ways," writes Laura Ries at the Ries' Pieces blog. "It burns bright too fast and fizzles. Brands like this are known as fads. Or a brand burns hot then continues at a steady simmer. Brands like this are known as ... Thu, 19 Nov 2009 15:00:00 GMT http://www.marketingprofs.com/short-articles/1504/so-hot-youre-cool-so-cool-youre-hot http://www.marketingprofs.com/charts/2009/3172/half-of-americans-to-buy-toys-during-holidays This holiday season, 54% of Americans say they will buy toys as gifts, compared with 47% who said so last year, according to a Harris Poll. Among consumers who intend to purchase toys, 41% say they will spend the same amount as last year and 39% say they will spend ... Thu, 19 Nov 2009 13:15:00 GMT http://www.marketingprofs.com/charts/2009/3172/half-of-americans-to-buy-toys-during-holidays http://www.marketingprofs.com/charts/2009/3177/readers-willing-to-pay-for-online-news Consumers are willing to spend small monthly sums to receive news on their personal computer and mobile devices, according to a study conducted by the Boston Consulting Group (BCG). Wed, 18 Nov 2009 20:45:00 GMT http://www.marketingprofs.com/charts/2009/3177/readers-willing-to-pay-for-online-news http://www.marketingprofs.com/short-articles/1520/brother-cant-you-spare-the-time Though the recession may be drawing to a close, we are still dealing with the stark reality of very high unemployment rates. Many people have been without work for far longer than they ever thought possible; many others, meanwhile, still have their jobs but live in a state of anxiety ... Wed, 18 Nov 2009 19:00:00 GMT http://www.marketingprofs.com/short-articles/1520/brother-cant-you-spare-the-time http://www.marketingprofs.com/charts/2009/3174/newspapers-still-reach-the-affluent-educated Newspapers are read by a critical mass of adults in the US on a daily and weekly basis, according to the latest Integrated Newspaper Audience (INA)* study from Scarborough Research. Wed, 18 Nov 2009 17:00:00 GMT http://www.marketingprofs.com/charts/2009/3174/newspapers-still-reach-the-affluent-educated http://www.marketingprofs.com/short-articles/1509/i-love-how-i-hate-you It strikes fear in the hearts of marketers worldwide: the dreaded online consumer complaint that goes viral. What's a good company to do when one angry customer threatens to destroy its image? Is there any way to win her back once she's decided she hates you? Some interesting new research looks ... Wed, 18 Nov 2009 16:30:00 GMT http://www.marketingprofs.com/short-articles/1509/i-love-how-i-hate-you http://www.marketingprofs.com/short-articles/1519/why-because-i-can "Give a man a hammer," says Lori Feldman at The Database Diva blog, "and everything looks like a nail. Email marketing campaign software often has the same effect on novice email marketers. They forget how much they hate advertising mail when they start sending it out themselves." It's a hazardous mindset-and ... Wed, 18 Nov 2009 15:00:00 GMT http://www.marketingprofs.com/short-articles/1519/why-because-i-can http://www.marketingprofs.com/short-articles/1501/free-shipping Free shipping offers can cost your company a bundle, but they may produce ROI that makes them worth the expenditure. As you explore your options, you will probably be interested in a whitepaper from Experian CheetahMail that examines questions like these: Are more companies deploying free-shipping emails? ... Tue, 17 Nov 2009 16:30:00 GMT http://www.marketingprofs.com/short-articles/1501/free-shipping http://www.marketingprofs.com/charts/2009/3171/social-media-mobile-to-guide-holiday-shopping Nearly one in five holiday shoppers will rely on digital advancements such as social media and mobile phones for help with holiday shopping this year, according to Deloitte’s 24th Annual Holiday Survey of retail spending and trends. Tue, 17 Nov 2009 16:30:00 GMT http://www.marketingprofs.com/charts/2009/3171/social-media-mobile-to-guide-holiday-shopping http://www.marketingprofs.com/short-articles/1487/fee-fi-fo-fum Baggage fees have become nearly ubiquitous in the airline industry, and Southwest has capitalized on passenger hostility to the dreaded surcharge with its playful Bags Fly Free campaign. "Some airlines charge your bag up to $20 to ride in the bottom of the plane," says the narrator of one commercial. "In ... Tue, 17 Nov 2009 15:00:00 GMT http://www.marketingprofs.com/short-articles/1487/fee-fi-fo-fum http://www.marketingprofs.com/articles/2009/3164/start-smart-a-10-step-social-media-guide-for-b2b-marketers by Christina Kerley. Follow the 10 steps you need to ensure your social-media program starts smart, launches strong, and allows you to get the most out of the latest social media tools. Tue, 17 Nov 2009 07:00:00 GMT http://www.marketingprofs.com/articles/2009/3164/start-smart-a-10-step-social-media-guide-for-b2b-marketers http://www.marketingprofs.com/charts/2009/3170/marketing-performance-measurement-yields-competitive-advantage Companies that have fully embraced marketing-performance have marketing organizations that make a more positive impact on business—and are more likely to be market leaders—according to a study conducted by CMG Partners and Chadwick Martin Bailey. Mon, 16 Nov 2009 19:30:00 GMT http://www.marketingprofs.com/charts/2009/3170/marketing-performance-measurement-yields-competitive-advantage http://www.marketingprofs.com/short-articles/1374/dont-forget-those-news-guys Last month, we offered a bunch of options for optimizing your local search advertising. Well, here's a way to extend your local search marketing options even further: through your good-old local news guys. In a recent article at Search Engine Land, KeyRelevance's Chris Silver Smith suggests three ways to optimize ... Mon, 16 Nov 2009 18:00:00 GMT http://www.marketingprofs.com/short-articles/1374/dont-forget-those-news-guys http://www.marketingprofs.com/short-articles/1503/shake-it-up-baby Based on the premise that data's no fun (and no use!) without insight, BrandZ has launched BrandZ 100, an iPhone app that takes its annual Top 100 Brands Report and actually makes it fun to read. Developed by IconMobile, the app-decked out in crisp black, white and red-takes you straight to ... Mon, 16 Nov 2009 16:00:00 GMT http://www.marketingprofs.com/short-articles/1503/shake-it-up-baby http://www.marketingprofs.com/charts/2009/3169/mobile-marketing-not-for-everyone Mobile marketing is on track to grow 27% to a $2.1 billion market in 2010, according to the Mobile Marketing Association. The total mobile audience is still relatively small, however, and is confined to a limited market segment; moreover, marketers who reach out to the wrong mobile audience risk turning ... Mon, 16 Nov 2009 15:30:00 GMT http://www.marketingprofs.com/charts/2009/3169/mobile-marketing-not-for-everyone http://www.marketingprofs.com/short-articles/1518/your-name-here Marketing messages with personalized subject lines usually fail to impress DJ Waldow. "[Most] of those emails use my first name as the 'hook' to get me to open," he writes in a recent post at the Email Experience Council blog. "This never works for me. Never. I know it's fake. ... Mon, 16 Nov 2009 15:00:00 GMT http://www.marketingprofs.com/short-articles/1518/your-name-here http://www.marketingprofs.com/short-articles/1485/fear-not-numerophobics Speculate all you want about how successful an online marketing campaign has been. But once someone brings hard data to the table, all bets are off: The answers are plain to see. Surprisingly, however, the average company doesn't make marketing decisions based on data. Why? Some companies explain that they ... Fri, 13 Nov 2009 18:00:00 GMT http://www.marketingprofs.com/short-articles/1485/fear-not-numerophobics http://www.marketingprofs.com/charts/2009/3161/more-smbs-use-online-media-than-traditional For the first time, the number of small and medium-sized businesses using digital/online media has surpassed the number using traditional media, according to the Kelsey Group. Fri, 13 Nov 2009 18:00:00 GMT http://www.marketingprofs.com/charts/2009/3161/more-smbs-use-online-media-than-traditional